The rising desire for authenticity

If there was ever a time to make the needs of users central to your strategic direction, today is that time. People crave authenticity; they want to feel heard, recognized, and valued. They want to be involved. They want clarity and security, but they also want flexible solutions that adapt to the needs of their ever-changing lives. The savvy ones notice things like never before and their expectations for seamless experiences across all channels and all touchpoints continue to rise. They are allergic to canned lines and roundabout processes. They crave self service when they have the aptitude to resolve their own needs and human service for all the other moments that matter.

It’s our responsibility to help you be there for them, confidently and consistently at all times—whether through product or service-oriented solutions involving digital, physical, virtual, or human interactions.

The rapid pace of innovation

Given the rapid pace of innovation and the increased demand to modernize, organizations need an approach to application and system development that meets all stakeholders expectations without rework and delays. Dignari takes a human-centered approach to product and service design by incorporating a comprehensive range of stakeholders—customers, employees, and partners—throughout our design process. Our outcomes focus on optimal user experiences that achieve operational goals while also lowering overall maintenance of the solution.

An iterative approach to design

Dignari Goldberg™

Our human-centered approach, Dignari Goldberg™, involves working collaboratively and iteratively with clients to ensure optimal alignment and impact. We work with our clients and stakeholders to deepen our understanding of the problem within context, and then brainstorm, conceptualize, develop, and implement solutions at scale. We embrace both a data-driven and human-centered approach to our evaluation and evolution planning, which means that we strive to help our clients understand their baseline metrics and devise a system for monitoring and measuring impact against operational, technical, and user-centered criteria.

1. Discovery & Synthesis

   • This is a critical starting point in any project. This is where we get together with your key stakeholders to align on the problem space—what data do you have available to inform the problem? How do you know this is the right problem to solve? What gaps exist in your data that may need to be filled in with additional research? What resources do you have available to solve the problem? Who are the key contributors? What’s the timeline? Budget? Draft a project roadmap to help organize the team and start ploughing forward.

   • Based on the knowns and unknowns, we set out for answers to validate the direction. We take all your findings—qualitative and quantitative—and start synthesizing in search of key insights that make the direction crystal clear in terms of what’s desirable, viable, and feasible for all involved.

2. Ideation & Design

   • We start by sharing all those key insights and tap into the creative energy of participants, collaborators, and subject-matter experts to come up with potential solutions to the problem. Some ideas can be realistic and bitesized, while others can be audacious and omni-channel—factoring in multiple touch points that span an entire journey comprised of both product and service-oriented solutions.

   • Once we’ve collected desirable, viable, and feasible ideas validated through research, we get to work on iteratively designing your prototypes, often in collaboration with participants and stakeholders to tighten the human-centeredness. We like to work under the logic that, “the fidelity of the design should always match the fidelity of the idea.” And we like to employ design systems whenever possible to enhance our workflow for greater consistency and efficiency.

3. Develop & Release

   • This is where we shine. Our team is skilled at working iteratively toward the release of fully developed solutions—whether we’re tackling the front-end redesign of an outdated interface, re-platforming an underperforming system, rethinking the identity and access management experience for an entire community of users and frontline administrators, implementing the latest biometric technology for customs and immigration, or developing a new data-driven dashboard of real-time insights to fuel strategic decisions—we’ve got you covered. We hire the best talent. We communicate. We plan. We prioritize. We engage people in the design of their own experiences. We deliver and we drive real results.

   • We’ll walk through the nitty gritty of delivery to ensure a seamless transition from old to new, and ensure we’ve got a system in place to monitor and measure impact across multiple indicators so you know what’s working, what’s not, and are empowered with active feedback mechanisms to quickly scale or pivot.

4. Monitor & Measure

   • It’s the moment of truth—your experience goes into the wild. At this stage, things should run on auto-pilot, as we’ve helped you prepare all the operational components beforehand to transition, monitor, and measure so you can learn and quickly react on your feet.

   • What does the data tell you? Is this thing awesome?! Or does it need some finessing? We’ll help you identify the good parts and strategize ways to scale them so you can maximize your reach and impact. And we’ll show you where you’re failing to meet the mark against human, business, and technical outcomes so you can iteratively improve your way to a fully realized experience worthy of industry defining accolades.

The value of a human-centered approach

• Increased user engagement throughout the process

• Higher confidence in problem solving direction

• Highly aligned stakeholders and collaborators

• Robust designs that minimizes rework